Intel
Intel is an undisputed driving force in the computing landscape, and their Sponsors of Tomorrow campaign aimed to speak to all the ways they were empowering innovation.
For over 3 years, I led concepting, writing and copy direction for their Global Opinion Leader campaign with an eye toward revealing all the ways Intel was making waves outside of the PC arena.
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Collaborated with Design Director to define the strategic approach, that quickly established Intel’s role outside PCs.
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Served as copy lead and gatekeeper for the Intel brand voice for the writing team.
